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About Elissa

While thinking about my future, words like  “nature”, "happy", and "self-care" came to mind. I am deeply moved by our natural environment and find peace surrounded by trees, flowers, plants, and the night sky. Flowers particularly bring me joy.


So, Calluna Flower Truck sprouted as a way to nourish the soul, create with flowers, socially engage with the community, and make a positive impact on our environment through sustainable floristry.

I also teach as a full-time lecturer at UMBC’s IO psychology graduate program in Rockville, MD.

Elissa, Owner
community engagement

Core Values

Sustainable. Calluna Flower Truck is concerned about our planet, and we engage in eco-friendly practices to promote sustainable floristry. We use non-toxic materials and compost our waste to protect the environment. We strive to primarily source seasonal flowers from local, organic farmers, but also understand we cannot survive without the global market.

Community. Building a sense of community is important to us at Calluna Flower Truck. We feel strongly about developing relationships with our customers and local businesses in order to nourish the local economy. Our goal is to promote social engagement at the truck, and make new friends along the way.

Joy. We believe in positivity and want our flowers to make you smile. Express yourself through flowers and bring out your inner creative in a fun, inspiring way.

Alice, the truck

Calluna Flower Truck is a 1951 Chevy 3100 stepside. Her prior life was in Alabama, home to a classic car enthusiast. The owner used the truck to drive around town and take his wife for ice cream.

Fondly named Alice, in honor of my sweet, caring, happy mom.

The journey to MD was an easy one thanks to Streetside Classic Cars in Atlanta, GA and Iron Mike’s Garage in Rockville, MD whose guidance, support for the business, and expertise in classic cars was invaluable.

Alice, the truck
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