About Elissa
I am "biophilic" which basically means I have an innate need to connect with nature. I find inner peace and happiness when surrounded by trees, plants, and the night sky. Flowers particularly bring me joy.
So, Calluna Flower Truck sprouted as a way to nourish the soul, socially engage with the community, and make a positive impact on the environment through sustainable floristry.
In addition to a passion for flowers, I work full-time as a lecturer and Assistant Program Director at UMBC’s graduate program in Industrial-Organizational (IO) psychology at The Universities of Shady Grove campus, Rockville, MD.
Core Values
Sustainable. Calluna Flower Truck is concerned about our planet, and we engage in eco-friendly practices to promote sustainable floristry. We use non-toxic and compostable materials to protect the environment. We strive to primarily source seasonal flowers from local, organic farmers, but also understand we cannot survive without the global market.
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Community. Building a sense of community is important to us at Calluna Flower Truck. We feel strongly about developing relationships with our customers and local businesses in order to nourish the local economy. Our goal is to promote social engagement at the truck, and make new friends along the way.
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Joy. We believe in positivity and want our flowers to make you smile. Express yourself through flowers and bring out your inner creative in a fun, inspiring way.
Alice, the truck
Calluna Flower Truck is a 1951 Chevy 3100 stepside pickup truck. Her prior life was in Alabama, home to a classic car enthusiast. The owner used the truck to drive around town and take his wife for ice cream.
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Fondly named Alice, in honor of my sweet, caring, happy mom.
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The journey to MD was an easy one thanks to Streetside Classic Cars in Atlanta, GA and Iron Mike’s Garage in Rockville, MD whose guidance, support for the business, and expertise in classic cars was invaluable.
